{"product_id":"moogoo-moothpaste-fluoride-free-100g","title":"MooGoo Moothpaste - Fluoride Free 100g","description":"\u003cp\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003cspan style=\"color:lightblue\"\u003eOVERVIEW\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eMooGoo Moothpaste - Fluoride Free provides the same benefits of Fluoride, but using a credible and effective natural alternative ingredient - Calcium Hydroxyapatite. MooGoo developed Moothpaste over a number of years in consultation with both dental practitioners and customers. In addition to fluoride, its natural base is free from ingredients like Propylene Glycol, Saccharin, Caustic Soda, Titanium Dioxide, SLS and many more.\u003cb\u003e \u003c\/b\u003eHowever, it doesn't compromise on effectiveness, with Sodium Bicarbonate to help remove stains and Xylitol to help prevent bacteria and plaque from sticking to teeth. Plus, it has a pleasant taste that even kids will love!\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003cspan style=\"color:lightblue\"\u003eBENEFITS\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cul\u003e \u003cli style=\"margin-left:8px\"\u003e \u003ch2\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eNatural toothpaste that is free from SLS, Saccharin, Glycerin, Titanium Dioxide and fluoride. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/li\u003e \u003cli style=\"margin-left:8px\"\u003e \u003ch2\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eHelps fill surface scratches, whiten teeth and prevent bacteria and plaque from sticking.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/li\u003e \u003cli style=\"margin-left:8px\"\u003e \u003ch2\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eMade with Stevia Leaf Extract to give it a pleasant taste kids will love!\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003cspan style=\"color:lightblue\"\u003eINGREDIENTS\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eSorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (HO's Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener that Fights Cavity Making Germs), Coco Glucoside (Coconut Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut \u0026amp; Taurine Derived Cleanser).\u003cbr\u003e \u003cbr\u003e \u003cem\u003ePlease be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003cspan style=\"color:lightblue\"\u003eFAQS\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"color:black\"\u003eWhat ingredients does MooGoo avoid when making a toothpaste?\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eThere's lots of things you won't find in this toothpaste (or any other MooGoo products) because they were all formulated for family members and close friends. At the top of the list is Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. MooGoo doesn't think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eMooGoo also don't use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you'll find.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"color:black\"\u003eWhy doesn't Moothpaste foam as much as the other brands I'm used to?\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003eFor those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don't hold their foam as long as synthetic detergents like SLS, but they are much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\"color:black\"\u003eWhat is Calcium Hydroxyapatite?\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-family:Arial,Helvetica,sans-serif;\"\u003e\u003cspan style=\"color:black\"\u003e\"Nano-hydroxyapatite is a revolutionary material with a wide use in dentistry. With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralising effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralisation, the protection against caries and dental erosion.\" -\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4252862\/\"\u003e\u003cspan style=\"color:black\"\u003eA Journal of Odonontostomatologia Sciences\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0980\/5958\/3798\/files\/MG-Badges-Dental-MoothpasteFluorideFREE.jpg?v=1777323227\"\u003e\u003c\/p\u003e \u003cp style=\"margin-bottom:10px\"\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"MOO GOO","offers":[{"title":"Default Title","offer_id":54221928464694,"sku":"9335955000876","price":10.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/5958\/3798\/files\/9335955000876_1.jpg?v=1784179580","url":"https:\/\/yourhealthstore.com.au\/products\/moogoo-moothpaste-fluoride-free-100g","provider":"Your Health Store","version":"1.0","type":"link"}